Limited spots.

High stakes.

No second pours.

Are You the Best Behind the Bar?

Prove It.

Sunday, August 10th | 6PM EST

👉 Register now and secure your place behind the bar.

SPONSORS & PARTNERS

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Master the pour, flex your flair, and impress a crowd of cocktail lovers and industry pros. This is your chance to claim your spot as SWFL’s best behind the bar.

From cash and Red Bull gear to the title of 2025 SWFL Champion, this isn't just for fun, this is for glory.

Your bar, your brand, your name, all in the spotlight. Media coverage, content reels, and promo opportunities included.

How judging works

Ready to Shake Things Up?

Before you mix, pour, or garnish your way to glory, make sure you know what’s in the glass.
Every great competition has rules and ours are just as bold as your best cocktail.

REGISTRATION CLOSES IN

REGISTRATION IS NOW CLOSED!

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FEATURED JUDGE

Hendrik Damen

Meet Hendrik, Red Bull’s brand specialist and all-around good vibes ambassador. With a background in bar tending, event curation, and just the right amount of mischief, Hendrik’s been shaking up the bar scene from coast to coast both literally and figuratively. As a judge for this year’s bartender competition, Hendrik’s on the lookout for bold flavors, smooth technique, and the kind of energy that turns a good drink into a great night. Whether it's flair bartending or a next-level twist on a classic, Hendrik brings a sharp eye, an adventurous palate, and a deep love for the culture that keeps the party going long after last call..

FEATURED JUDGE

Jane Doe, Consultant

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FEATURED JUDGE

John Doe, Breakthru Beverage

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Are You the Best Behind the Bar?

Prove It.

Sunday, August 10th | 6PM EST

👉 Register now and secure your place behind the bar.

The SWFL Bartending Competition 2025 is independently organized and operated by Paradygm Hospitality Group. While Red Bull is a sponsor of this event, this competition is not produced, managed, or endorsed by Red Bull GmbH or any of its subsidiaries. All Red Bull trademarks and branding are used with permission under local sponsorship arrangements.

Participation in the event is subject to the terms outlined in our official Terms of Service and Privacy Policy. By registering, all participants agree to abide by the rules and conditions established by Paradygm Hospitality Group.

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